Defining your brand. This is a simple sentence that can mean so much. When starting out in the music industry it is important to know who you are before you start, or atleast have an idea of where you are going, or want to. The options are literally endless if you have a solid brand and know how to market it. Listen and watch as JoeJoeKeys talks with digital sales expert Chris Windley about how to define your brand as an indie musician that is just starting out.