In a presentation to the Roofing and Siding Contractors Alliance in St. Louis, MO, I explain how the PESO Model (Courtesy of Gini Dietrich, Spin Sucks - SEE LINK BELOW) interacts with the Marketing Funnel. As prospects enter and exit the Marketing Funnel a different stages, they will be looking for information on the Web and through their social media networks to make an informed decision. I will cover how the PESO Model feeds into the Social Success Cycle (Courtesy of the DigitalMarketer.com) in a future video. The PESO Model - https://spinsucks.com/communication/the-four-different-types-of-media/ Video produced by: Ed Mayuga, AMM Communications (314) 485-9810 ed@ammcommunications.com